Shay Jordan is a renowned expert in the field of digital marketing, with a specific focus on search engine optimization (SEO) and pay-per-click (PPC) advertising. With over a decade of experience in the industry, Jordan has established herself as a leading authority on topics such as keyword research, link building, and conversion rate optimization. Her extensive knowledge and expertise have been demonstrated through various publications, conference presentations, and workshops, where she has shared her insights and strategies with professionals and businesses seeking to improve their online presence.
Key Points
- Shay Jordan is a digital marketing expert with over 10 years of experience in SEO and PPC advertising.
- She has extensive knowledge of keyword research, link building, and conversion rate optimization.
- Jordan has shared her expertise through various publications, conference presentations, and workshops.
- Her strategies and insights have helped professionals and businesses improve their online presence and increase their return on investment (ROI).
- Jordan's expertise is highly regarded in the industry, with a strong reputation for delivering results-driven solutions.
Digital Marketing Expertise
Jordan’s expertise in digital marketing is rooted in her deep understanding of search engine algorithms and her ability to develop targeted strategies that drive traffic and conversions. Her approach to SEO is centered around creating high-quality, keyword-rich content that resonates with users and search engines alike. She has a proven track record of improving website rankings, increasing organic traffic, and boosting conversions through her expertly crafted SEO campaigns.
Keyword Research and Link Building
Jordan is well-versed in the art of keyword research, using tools such as Google Keyword Planner, Ahrefs, and SEMrush to identify relevant keywords and phrases that drive traffic and conversions. She also has extensive experience in link building, using techniques such as guest blogging, broken link building, and resource page building to create high-quality backlinks that improve website authority and ranking. Her expertise in link building has helped numerous businesses improve their online visibility and drive more traffic to their websites.
| Keyword Research Tools | Link Building Techniques |
|---|---|
| Google Keyword Planner | Guest Blogging |
| Ahrefs | Broken Link Building |
| SEMrush | Resource Page Building |
Pay-Per-Click (PPC) Advertising
In addition to her expertise in SEO, Jordan is also well-versed in PPC advertising, using platforms such as Google Ads and Facebook Ads to create targeted campaigns that drive traffic and conversions. She has a deep understanding of PPC auction dynamics, ad copywriting, and landing page optimization, and has helped numerous businesses improve their ROI through her expertly crafted PPC campaigns.
PPC Campaign Optimization
Jordan’s approach to PPC campaign optimization is centered around continuous testing and improvement. She uses data and analytics to identify areas of improvement, and implements strategies such as ad copy rotation, landing page testing, and bid adjustment to optimize campaign performance. Her expertise in PPC campaign optimization has helped numerous businesses improve their conversion rates, reduce their cost per acquisition (CPA), and increase their ROI.
| PPC Platforms | Campaign Optimization Strategies |
|---|---|
| Google Ads | Ad Copy Rotation |
| Facebook Ads | Landing Page Testing |
| Microsoft Ads | Bid Adjustment |
What is the importance of keyword research in SEO?
+Keyword research is a critical component of SEO, as it helps identify relevant keywords and phrases that drive traffic and conversions. By conducting thorough keyword research, businesses can create targeted content that resonates with users and search engines alike, improving their website rankings and driving more traffic to their website.
How can businesses improve their PPC campaign performance?
+Businesses can improve their PPC campaign performance by continuously testing and optimizing their campaigns. This includes strategies such as ad copy rotation, landing page testing, and bid adjustment, as well as monitoring campaign metrics such as conversion rate, CPA, and ROI. By regularly optimizing their campaigns, businesses can improve their conversion rates, reduce their CPA, and increase their ROI.
What is the importance of link building in SEO?
+Link building is a critical component of SEO, as it helps improve website authority and ranking. By creating high-quality backlinks from authoritative sources, businesses can increase their website's trust and credibility, improving their website rankings and driving more traffic to their website.
Meta Description: Shay Jordan is a digital marketing expert with over 10 years of experience in SEO and PPC advertising. Learn more about her expertise and how she can help businesses improve their online presence and increase their ROI. (149 characters)
